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Audience Targeting

Target your audience. Market with precision

Reach your most profitable customers

Personalise your communications with Experian’s Mosaic

Consumers are creating large amounts of data every day, and you’re capturing it at every moment through your brand, product and service touch points. While this information can be leveraged and used to your advantage, often it doesn’t provide you with some of the most important insights you need – going beyond the customer journey to actually get to know the customer.

Mosaic defines, measures, describes and engages audiences through accurate segmentation, enabling you to have more strategic and sophisticated conversations possible with your consumers.

How does Mosaic work?

Mosaic layers comprehensive information about every household on top of your existing data, giving you unprecedented insights into who your customers are, how they operate, and how best to reach them.

Next-level segmentation brings your customers to life with pen portraits, word clouds, infographics, animations, interactive maps, bar charts and crosstabs.

Key Benefits

  • Get more prospects that fit your most profitable customer profile

    Get more prospects that fit your most profitable customer profile
  • Gain data-driven insights into your marketing performance

    Gain data-driven insights into your marketing performance
  • Leverage analytics and insights for deeper audience intelligence

    Leverage analytics and insights for deeper audience intelligence
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